Keeping
Memories Fresh
The Team
Annika Johnson, Art Director
Griffith Pool, Art Director
Our most treasured possessions are often delicate, oddly shaped, and never meant to become lifelong keepsakes. But love makes us hold onto the everyday things that carry a memory, no matter how small, strange, or ordinary they may seem.
Ziploc protects the keepsakes that keep those memories alive.
Keeps memories fresh.
OOH
Social
A series of Keeps Memories Fresh posts takes over the Ziploc grid, turning everyday keepsakes into stories worth saving. Each post highlights the memories we can’t bring ourselves to throw away.
Keeps Memories Fresh goes beyond the grid and into Reels, giving the memories behind each keepsake a chance to be told. Short, emotional stories reveal the people, moments, and meaning behind what’s inside the bag.
When people share life’s big milestones online, Ziploc will encourage them to keep the memory fresh. First concerts, first report cards, restaurant bills, diplomas... all keepsakes that will last forever in a Ziploc bag.
Ziploc will create a limited-edition Memory Box. Fire-proof, water-tight, and built to last, it gives every Ziploc-sealed memory a safe place to live, so the moments that matter most can stay with us forever.
The Ziploc Memory Box
