Touch Flowers
The Team
Annika Johnson, Art Director
Dev Patel, Art Director
Ericsson Moncree, Copywriter
Flowers have been culturally coded as a romantic gesture. So when we want to show a friend we appreciate them, we send a meme or text. We rarely think to send flowers. And because men are connecting with their friends through gaming, we’re teaming up with one of gaming’s biggest names to bring physical appreciation into the world of online friendship.
Campaign Kick Off
We’ll kick things off by partnering with some of the biggest streamers in the world and having them send flowers to a gaming friend. Each Fresh Sends box will come with flowers and a surprise Xbox reward, giving gamers one more reason to show their appreciation.
The Box
Send just a bouquet. Or, even better, send the whole box: a Fresh Sends bouquet, The Sweaty Hand Cream and a controller of your own, packed under a lid made of grass.
Fresh Sends shows up where gamers already hang out - Discord and Reddit -with spaces like #show-us-your-flowers. A standing prompt asks gamers to shout out a friend they appreciate and tell us why. The best homies and the best stories get a Fresh Sends × Xbox box sent their way.
Where gamers already are
Social
The Touch Flowers LAN Party. It starts with a run of teaser posts from a field of wildflowers.
A choose-your-character reel for Instagram and TikTok. Swipe through the roster, pick a bouquet and send it to the teammate who’s been carrying you.
LAN Party
A flower field and an outdoor LAN party is the perfect meeting point for Fresh Sends and Xbox. With some of the internet’s most popular streamers bringing their communities along, the unexpected setting is built to turn heads, spark curiosity, and get people talking.
Sometimes guys want their space to look beautiful and put together, they just don’t know how to get there. So we made decor even a gamer could understand: an Xbox controller, reimagined as a vase.
Flowers for the Setup.
